Do you know what is your company’s purpose? Does it even have a purpose? I know, it seems like a silly question… But, does it?
A purpose is something inspirational that can drive the work of people. It is something that they can pursue and towards which they will strive to do their best work.
Let’s say you are the in the business of making reading lamps, for example, your stated purpose might be…
“We create beautiful lamps with superb quality.”
It might not be fancy, but it is clear and easy for everyone to understand and relate to. We want to make great looking lamps and we want them to be of very good quality. This is a purpose that is easy for people to understand and relate to.
Today, regardless of what they state, most companies have a single purpose: profit. Over time companies have confused their purpose with their financial goals, forgetting that profit should stem from executing well its purpose.
Everywhere you go, be it in the US, Europe, Brazil or elsewhere, you see the same situation and confusion. Executives tell the same story of strategy planning meetings and retreats where they discuss how to achieve the projected financial results, instead of how they will do a better job towards fulfilling the company’s stated purpose. In fact, regularly this purpose isn’t even remembered during discussions, except perhaps in so far as they serve to determine specific markets the company operates in.
Does this sound familiar to you?