If you are starting a company, or simply running one that is already established, you need people who believe in what the company does. Offering good financial compensation and quirky perks might attract good people, but they will only be able to do their best work if they believe in what the company is doing.
Too frequently, in too many companies, I’ve seen people whose only objective at work was to get to the end of the month and receive their next paycheck or to get to the end of the year and receive some sort of bonus. When the financial compensation (such as bonuses) is big enough, you might attract and retain a certain type of person whose main goal in life is to obtain as much money as possible. Those people are not necessarily bad, and at least they will be trying to get as much business as possible, but they might not really care whether your company’s customers are totally satisfied or not as long as their goals have been met and their bonuses secured.
People who believe in what they are doing will give their best to make your company happen. In the process they will give their best to make your customers happy, and the customers will notice.
It is really hard not to notice when you are in a place where everyone likes what they are doing and believes in it. It is equally hard not to notice when the situation is exactly the opposite. People who don’t really believe in what they are doing will be perceived as unengaged or just “going through the motions” to get to the end of the day.
One of the best ways to get other people to believe in your company is to do so yourself and to project your passion. If you don’t have that passion, perhaps you should reconsider what you are doing.
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*Picture: SpaceX (not fiction) – Interior of the Dragon V2 space capsule
This post was originally published on LinkedIn on June 2nd, 2014.